This label design project was created for Battle Tested, a veteran-owned craft barbecue sauce brand rooted in American heritage and patriotism. The visual identity relies on a bold red, black, and gold color palette to communicate strength, discipline, and premium quality. Strong typography and structured framing elements give the label a masculine, confident presence while maintaining excellent readability. The design was intentionally kept clean and direct, allowing the brand values—service, resilience, and authenticity—to take center stage. This barbecue sauce packaging design is unapologetically American, built for consumers who value craftsmanship, tradition, and bold flavor. The final result delivers a premium yet rugged look that stands out on shelf and feels authentic to the brand’s military background and patriotic spirit.