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Heritage Road Spirits Bourbon Label & Brand Identity

This branding and label design project was created for Heritage Road Spirits, a bourbon brand inspired by American road culture and craftsmanship. The visual identity combines hand-drawn illustrations, transportation references, and warm natural tones that complement the color of the bourbon. Distressed textures, rural imagery, and a vintage-inspired logo reinforce authenticity and tradition. Designed for flexibility, the identity system scales seamlessly across labels, packaging, and brand touchpoints, delivering a timeless American whiskey aesthetic.

Services Provided:

Brand Identity, Label Design, Illustration

​Industry:

Spirits / Whiskey

Brand identity and bourbon label design with distressed textures and hand-drawn elements rooted in American heritage
Vintage bourbon label design and brand identity inspired by American road culture and heritage.
Hand-drawn illustrations and warm tones create an authentic whiskey identity.
vintage bourbon label illustration, heritage whiskey branding, american whiskey packaging
Vintage bourbon label design and brand identity inspired by American road culture and heritage.
Brand identity design with distressed textures and hand-drawn elements rooted in American heritage.
Vintage bourbon branding inspired by American road culture
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