This premium packaging design project was created for Invasive Species, a high-rye bourbon whiskey brand positioned in the contemporary American spirits market. The primary objective was to design a whiskey label that feels bold, refined, and unmistakably premium while communicating craftsmanship and heritage. The visual system is built around a deep red and black color palette, enriched with dark brown and gold accents to add depth and sophistication. Gold foil embossing enhances the tactile quality of the label and reinforces a sense of authenticity and tradition. Carefully structured typography ensures clear readability and hierarchy on glass, while subtle wildlife-inspired graphic details introduce character without visual noise. The final result is a confident, high-end bourbon label design optimized for shelf presence, material interaction, and premium spirits branding.