The Lancaster Vodka label was designed to express heritage, craftsmanship, and premium quality through classic American spirits aesthetics. The project focused on creating a timeless, luxury vodka label that feels authoritative and authentic. Using a deep black background, gold embossed vintage lettering, and a bold red banner accent, the design highlights the handcrafted nature of the product while maintaining a refined visual balance. The label structure and typography were carefully composed to feel traditional yet powerful, resulting in a spirits label that communicates quality, history, and confidence on shelf.