This project encompasses full branding, packaging design and product photography for Primal Natural Sponges, a naturally biodegradable household essential. The goal was to craft a premium yet grounded visual identity that conveys purity, sustainability and handcrafted quality. The design merges minimalist layouts with earthy tones, clean typography and handmade linocut illustrations that reflect the product’s natural origins. Packaging and lifestyle imagery highlight the eco-friendly materials, authentic textures and sustainable ethos behind the brand.